This major global ad for Tiger Beer and agency Rothco allowed us to sink our pre and post-production teeth into a VFX project on a massive scale.
Extensive pre-production, a two-week shoot on location in Bangkok and an intensive period of post culminated in the spot’s CG Megacity- a vibrant and visually electric metropolis that celebrates the cool and cutting edge of contemporary Asia.
Post-production began on-set with Gavin pre-comp’ing using Flame on his laptop, which in case you don’t know is movie star stuff in our nerdy VFX world. After pre-vis’ing heavily with rudimentary models the Megacity was designed and built in-house by our talented 3D elves and then composited into Derin’s live action footage to seamlessly mesh the virtual world with the real.
This has been a massive 6 month project and ‘Rise’ is the first ad released from the much wider global campaign. We look forward to showing you the rest as they're released...watch this space.