Controversy sparked when we directed a new Johnston Mooney & O’Brien spot for Owens DDB. The inclusion of Michael Collins in a stream of nostalgia saw complaints by a TD and the Michael Collins Society reported in the press. The criticism was eventually dismissed by commentators who recognised Johnston Mooney & O’Brien’s genuine Irish heritage and their right to celebrate it.
Intense research went into each clip to track down anyone who appears and secure their permission. Piranha Bar producer and occasional detective Emily even discovered the present day identities of a bunch of curehead girls walking down 1980s Grafton Street.
The studio had their way with many of the shots – there’s the ‘authentic’ breadvan (built in 3D) and bow-tied driver (shot on greenscreen) holding a tray of fresh baked bread in a 1950s shot of Phibsboro with cattle trotting down the road. Branding and new packs have been inserted into a lot of the shots also – carefully tracked and graded to match the original footage.