Johnston, Mooney & O’Brien ‘Through the Ages’

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Controversy sparked when we directed a new Johnston Mooney & O'Brien spot for Owens DDB. The inclusion of Michael Collins in a stream of nostalgia saw complaints by a TD and the Michael Collins Society reported in the press. The criticism was eventually dismissed by commentators who recognised Johnston Mooney & O'Brien's genuine Irish heritage and their right to celebrate it.

Intense research went into each clip to track down anyone who appears and secure their permission. Piranha Bar producer and occasional detective Emily even discovered the present day identities of a bunch of curehead girls walking down 1980s Grafton Street.

The studio had their way with many of the shots - there's the 'authentic' bread van (built in 3D) and bow-tied driver (shot on greenscreen) holding a tray of fresh baked bread in a 1950s shot of Phibsboro with cattle trotting down the road. Branding and new packs have been inserted into a lot of the shots also - carefully tracked and graded to match the original footage.

Cattle - Before and After - mouse left to right to reveal
Van - Before and After - mouse left to right to reveal
Patrick - Before and After - mouse left to right to reveal
Car wide - Before and After - mouse left to right to reveal
Car CU - Before and After - mouse left to right to reveal
Kitchen - Before and After - mouse left to right to reveal
Credits
Director: Gavin Kelly
Producer & Researcher: Emily Hearne
Editor: Damien McDonnell
CGI: Cormac Kelly
3D Camera Tracking: Sam Boyd
Compositing: Arron Inglis
Art Director: Donal O'Dea
Copywriter & Lyrics: Adrian Cosgrove
Account Handler: Ruth Lawson
Music: Composed by Kevin Breathneach & Billy Larkin and sung by Mark Kilbride.
Agency: Cawley Nea TBWA
Pieta House – Darkness into light

Pieta House – Darkness into light

Mace Brand

Mace Brand

Christmas Card

Christmas Card

IDA ‘We Are’

IDA ‘We Are’

Super Yummies ‘Swing’

Super Yummies ‘Swing’

Super Yummies ‘Forest’

Super Yummies ‘Forest’

Bord Gais Networks ‘Tommy McAnairey’

Bord Gais Networks ‘Tommy McAnairey’

OFFSET 2016 – Main Titles

OFFSET 2016 – Main Titles

Gas Networks Ireland ‘Once a Year’

Gas Networks Ireland ‘Once a Year’

OFFSET Speaker Titles

OFFSET Speaker Titles

Wicklow Gaol – Cinemagraphs

Wicklow Gaol – Cinemagraphs

Ireland’s Ancient East – Wicklow Gaol

Ireland’s Ancient East – Wicklow Gaol

SuperValu – Food Academy

SuperValu – Food Academy

Irish Times.com – Miriam Lord

Irish Times.com – Miriam Lord

Irish Times.com – Suzanne Lynch

Irish Times.com – Suzanne Lynch

Irish Times.com – Fintan O’Toole

Irish Times.com – Fintan O’Toole

Irish Times.com – Patrick Freyne

Irish Times.com – Patrick Freyne

VHI Life – Goldfish

VHI Life – Goldfish

AIB GAA ‘Aidan O’Shea’

AIB GAA ‘Aidan O’Shea’

AIB GAA ‘James O’Donoghue’

AIB GAA ‘James O’Donoghue’

AIB GAA ‘Paul Flynn’

AIB GAA ‘Paul Flynn’

Three Mobile ‘Music’

Three Mobile ‘Music’

Three Mobile Retail Samsung

Three Mobile Retail Samsung

Three Mobile Retail iPhone5s

Three Mobile Retail iPhone5s

Energia Monster

Energia Monster

Lidl – Easter Feast

Lidl – Easter Feast

Lidl Easter ‘Lent’

Lidl Easter ‘Lent’

Bord na Móna – Naturally Driven (Cut Down)

Bord na Móna – Naturally Driven (Cut Down)

ID ‘Home & Away Stings’

ID ‘Home & Away Stings’

carwow.co.uk ‘Wheel-o-trope’

carwow.co.uk ‘Wheel-o-trope’

Carphone Warehouse ‘Christmas Bill Pay’

Carphone Warehouse ‘Christmas Bill Pay’

Carphone Warehouse ‘Christmas 2015’

Carphone Warehouse ‘Christmas 2015’

An Post

An Post

Dublin Airport Authority – Car Parks

Dublin Airport Authority – Car Parks

Burke Bros. Showreel

Burke Bros. Showreel

ICAD Awards 2015 Opening Sequence – ‘Conception’

ICAD Awards 2015 Opening Sequence – ‘Conception’

Safefood

Safefood

Health Insurance Authority ‘Life Time’

Health Insurance Authority ‘Life Time’

Irish Water ‘Cloud to Glass’

Irish Water ‘Cloud to Glass’

Irish Water ‘Infrastructure & Demand’

Irish Water ‘Infrastructure & Demand’

Irish Water ‘Glass to Sea’

Irish Water ‘Glass to Sea’

Digicel ‘Christmas’

Digicel ‘Christmas’

MyHome.ie

MyHome.ie

Newstalk – Don’t Hold Back

Newstalk – Don’t Hold Back

Amstel Radler – Kaleidoscope

Amstel Radler – Kaleidoscope

VHI ‘Darren’

VHI ‘Darren’

VHI ‘Valerie’

VHI ‘Valerie’

VHI ‘Trevor’

VHI ‘Trevor’

VHI ‘Carmel’

VHI ‘Carmel’

VHI ‘Ros’

VHI ‘Ros’

Tiger ‘Elevate’

Tiger ‘Elevate’

Newstalk – Psyched Presenters 1

Newstalk – Psyched Presenters 1

ICAD 2014 Opening Sequence

ICAD 2014 Opening Sequence

National Transport Authority ‘Connections’

National Transport Authority ‘Connections’

Irish Independent ‘Choices’

Irish Independent ‘Choices’

3 Data – Character Development

3 Data – Character Development

NUI Maynooth – ‘Sean’

NUI Maynooth – ‘Sean’

NUI Maynooth – ‘Damhnait’

NUI Maynooth – ‘Damhnait’

RTE 2FM – Colm

RTE 2FM – Colm

DIGICEL – Bolt

DIGICEL – Bolt

RTE 2FM – Hector

RTE 2FM – Hector

Liberty Car Insurance – ‘Tow Truck’

Liberty Car Insurance – ‘Tow Truck’

ChildVision ‘Joe’

ChildVision ‘Joe’

AIB – ‘Mobile Banking’

AIB – ‘Mobile Banking’

Bank of Ireland ‘Squirrels’

Bank of Ireland ‘Squirrels’

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