In June 1958, we were commissioned by ICAD to construct a top secret creative distillation mechanism. The brief of ‘Project Distillery’ was to produce a creatively optimised, perfect super-being through in-depth analysis of every single ICAD Award winner.
Machine assembled, we used cutting-edge science to carry out tests, trials and biopsies. We then synthesised the isolated genetic and physical characteristics, fears, desires, language centres, motivations and inspirations, siphoning them through the distillation system to emerge as the true essence of creativity in its most potent and concentrated form.
Behold the result - The Ultimate Creative.