:a branch of science that deals with the study of advertising
So we’ve dusted off our lab equipment and gone academic for our opening sequence for ICAD 2014.
Yeah, we smart.
We’ve continued our long tradition of creating opening sequences for the ICAD Awards with ICADANOMOLOGY- Conor Whelan's quirky take on the biology and sociology of advertising. In the world of ICADANOMOLOGY job roles are imagined as gooey little organisms with BIG personalities.
The humble and gracious Conor said: “It was really fun to have the opportunity to take the mick out of ourselves, and creating gross little bug versions of each role seemed like the perfect way to do it. Darragh Carey and I thought about the typical attributes you'd associate with the roles, exaggerated them and put them on display in clean glass jars for everyone to enjoy!”
So there you go. Gross little bugs. Thanks guys!