AIG goes all ‘Inception’

6th August 2013

The traditional ‘direct-response’ approach is one we’re all familiar with. Rarely does it deviate from ‘here’s what we’re selling, here’s our number, and lest you forget anything we’ll round it off with a jingle so catchy we defy your auditory cortex to reject it’. Let’s pause while you take a moment to Google ‘auditory cortex’. If […]

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